Mission & Goals

Loyalty to Service

Communications
Position Coast Electric as the energy provider of choice through internal and external communication efforts that build member loyalty and enhance perception of the company's value, service and reliability.

Community & Employee Relations
Enhance Coast Electric's image through dynamic community relations and support employees through programs and services designed to promote a sense of teamwork and belonging.

Member Service
Enhance Coast Electric's competitive position by offering simplified member interaction and empowering employees to provide superior service that exceeds member expectations.

Human Resources
Build a superior, member-service and cost-conscious work force team that is committed to the future and strength of Coast Electric.

Key Accounts Management
Operate a key accounts management program that will position Coast Electric as a one-stop energy provider, ensure the retention of key customers, attract new customers, protect investments, facilitate marketing of new electro-technologies and help prepare for competition.

Residential & Commercial Marketing
Develop an annual total marketing program that increases member loyalty and improves system load factor by providing quality energy services and programs that are results-oriented and designed to add value, service and reliability.

Quality of Service

Engineering & Operations
Consistently deliver the best electrical service by designing, constructing and maintaining an outstanding, cost-effective electrical transmission and distribution system with a determined, well-trained, team-spirited work force using leading technologies.

Price of Service

Finance & Accounting
Ensure that pricing of Coast Electric's products and services are competitive and equitable for all classes of customers.

General Management
Strengthen Coast Electric's overall competitive position through significant involvement in community and legislative affairs, developing an entrepreneurial, competition-driven corporate culture and ensuring that each and every employee understands their critical importance in Coast Electric's success.

Information Services
Improve Coast Electric's business position and productivity through the practical application of computer and communication technology.